In an era where fast fashion dominates and trends shift at breakneck speed, @DesertedInUrban stands apart—an architect of style who bends time and reality, merging high fashion with myth, history, and cinematic fantasy. His presence on Instagram is more than a feed; it’s a portal into a world where fashion becomes storytelling, and sustainability is an act of artistry.

Through meticulously curated looks that blur the lines between runway, folklore, and futuristic imagination, he breathes life into characters that feel as if they’ve stepped out of an ancient legend or a dystopian dream. But beyond the spectacle, his message is clear: great fashion isn’t about excess—it’s about intention, craftsmanship, and sustainability.

The Art of Styling: A Masterclass in Sustainable High Fashion

Unlike the many who share unattainable wardrobes, Urban dismantles the illusion that high fashion must come with a high price tag. Through skillful layering with found fabrics, thrifted pieces, and vintage silhouettes, and an almost architectural approach to draping, he transforms thrifted and repurposed garments into couture-worthy masterpieces. Showing that opulence can be built from the overlooked and forgotten.

“I want people to see that fashion is not about how much you spend, but how you see the world,” he shares. “I approach styling the way an artist approaches sculpturing. Every fold, every drape, every clash of texture and structure tells a story. The way you put a look together should be as intentional as composing a painting or designing a building.”

True fashion isn’t about how much you spend—it’s about the journey you are on, in your own character arc.”

For him, sustainability isn’t just an ethical choice—it’s a creative one. By embracing secondhand pieces, forgotten fabrics, and traditional craftsmanship, he creates a richness that fast fashion could never replicate. It’s a lesson in resourcefulness, proving that anyone can achieve runway-level styling with vision, patience, and an understanding of how garments interact with the body

His creative process is deeply architectural—each outfit constructed with a balance of precision and fluidity, mimicking the way light filters through an ancient temple or how the wind animates a silk robe. He invites his followers to reimagine sustainability, not as a restriction, but as a gateway to innovation.

Tea, Architecture & Sound: The Subtle Forces Behind His Vision

Urban’s aesthetic is not only stitched together by fabric but by the elements of a world he carefully curates: Japanese and Chinese tea traditions, historical architecture, and the emotional power of sound.

His fascination with tea culture is more than an appreciation—it’s a philosophy that guides his creative discipline. The precision of a tea ceremony, the reverence for materials, and the ritual of patience all translate into his approach to fashion.

“Tea teaches you presence,” he reflects. “You learn to appreciate the weight of a cup, the temperature of the water, the textures of the leaves. Fashion should be the same—it should be experienced, not just worn.”

Traditional Asian architecture also weaves its way into his styling, where silhouettes reflect the curved roofs of Kyoto’s shrines or the symmetrical harmony of Ming dynasty courtyards. Garments are not just worn—they inhabit space, playing with shadow, movement, and air.

And then, there’s sound—the final, often overlooked dimension of style. Whether he’s layering a look to the ethereal hum of a guqin or setting a scene with ambient, nature-inspired compositions, his work proves that fashion is not just visual—it’s atmospheric.

“Sound changes how we perceive clothing,” he explains. “The right music, the right rhythm, the right silence—it transforms the way a piece moves, the way it breathes.”

More Than Fashion—A Movement

What Urban is creating is bigger than fashion—it’s a movement toward mindful styling, where history and fantasy coexist, where sustainability is a canvas for reinvention.

In a world flooded with mass-produced trends, his work stands as an antidote to disposability—an invitation to reimagine fashion as art, ritual, and storytelling.

He is not just a stylist. Not just an influencer. He is a world-builder, a philosopher of fabric, a time traveler of taste. And as the fashion industry struggles to find its soul in sustainability, and artistry, one thing is certain: Urban is not just following the movement—he is shaping it. woven between past and future, reality and myth.

in doing so, he’s showing us the way forward..

PRESS

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